I have read and heartily endorse Animal Crackers. Peter Lloyd and Steve Grossman have put together a delightful product which distills the thoughts of many brilliant minds from industry, science, and the arts. I can't help but feel that this will not only be hot seller but will provide a clear roadmap to breakthrough solutions, which is what the market is waiting for.
Take a good look at Animal Crackers. It's a unique exploration of proven creative strategies. I think you will be pleasantly surprised. It has good insights about getting ideas, being more innovative, and tapping into your creative resources.
Breakthrough thinking requires BIG, BOLD ideas. Such ideas aren't always accepted by the others because they are BIG and BOLD. Animal Crackers is a BIG, BOLD book idea. It breaks away from the current crop of creativity books.
It's use of a biological metaphor is a brilliant parallel with how we borrow many technical solutions from nature. It is cutting-edge because it rides in the same herd with such visionary thinkers as Peter Senge and his new biological theory of the learning organization (Fast Company, May 1999).
Animal Crackers would be ideal for trainers and consultants looking for a fresh approach to creative problem solving training. For that matter, it would be a thoughtful read for anyone interested in new perspectives in their lives.
Arthur B. VanGundy, Ph.D., is a Professor of Communication at the University of Oklahoma and President of VanGundy & Associates, a creativity consulting firm. He is the author of 11 books including: